The success of social dating apps may be somewhat surprising in India, a deeply conservative country where arranged marriage is still the norm and marrying outside of one's religious or ethnic community is often frowned upon.But youths raised during an era of economic growth and modernization are eagerly embracing Western ideas, and increasingly willing to risk scandal to do so.“Just like e-commerce sites, now there are celebrities throwing their weight behind the dating space.
The dating app market has exploded in recent years, with more than a dozen companies operating in India and more than a million smartphone users who have downloaded at least one of them.
A raft of dating apps has come up in the last few months, attracting both handsome funding and an ever-increasing user base from across the country.
“Now dating apps have become mainstream,” Sumesh Menon, CEO and co-founder of Woo, a Gurgaon-headquartered dating app, told Quartz.
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